Feb 29, 2012
Like all premier sporting events, sponsors were all over the NBA All-Star game last weekend, Feb 25-26, 2012. Each of the events was sponsored by a major brand:
- All-Star Saturday Night – State Farm
- Shooting Stars – Haier
- Skills Challenge – Taco Bell
- Three-Point Contest – Foot Locker
- Slam Dunk – Sprite
- Pregame Concert – Sprint
- All-Star Game – Kia
So how did each brand do, and which sponsor generated the most buzz on social media during All-Star weekend?
Results
We found over 16,000 Twitter conversations that mentioned one of these brands over the weekend, and Sprite came out as the big winner. They had over 8,800 tweets mention their name – either alone, or as a part of their #SpriteSlam hashtag. Kia came in second with over 3,000 brand mentions.
As expected, most of the sponsor mentions also occurred during the events that they sponsored. For Sprite, it was all about the Slam Dunk Contest. For Kia, it was during the All-Star Game.
Additionally, each of the sponsors was mentioned in approximately 4%-5% of all tweets about the sponsored event.
You can see some of the findings in the infographic below.
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About Visibli
Visibli is a Social Marketing and Analytics platform that helps you optimize your social media engagement.
Visibli's proprietary 'Follower Intelligence' platform helps marketers understand what a brand's followers are interested in, who they are, and what they're talking about. Using Visibli, community managers can also analyze their shared content to better understand what followers are engaging with most, as well as segment and target them based on their interests.
Visibli's platform provides detailed, real-time analytics for all links shared on social networks and the web, helping publishers optimize their content for maximum engagement. Visibli's innovative Engagement Bar also helps content creators extend their brand and promote their products through shared links.
