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Reports and Studies
Collection of Social Media Reports and Statistics

Which Fashion Designer and Brand Won the Emmys?

Oct, 2012

We decided to capture which dress designers and brands generated the most buzz during the 2012 Emmy Awards -- especially on the red carpet. Read More...

AmEx Twitter Sync Campaign Realtime Infographics

Mar 15, 2012

AmEx and merchant partners including McDonald's and Best Buy have garnered more than 150,000 tweet-coupons worth more than $1.3 million in savings! Read More...
Sprite Dunks on Kia in Battle of NBA All-Star Sponsors [Infographic]

Feb 29, 2012

Like all premier sporting events, sponsors were all over the NBA All-Star game last weekend, Feb 25-26, 2012. Each of the events was sponsored by a major brand. So how did each brand do, and which sponsor generated the most buzz on social media during All-Star weekend? Read More...

Most Engaging 'Big Auto' Brand on Twitter is...

Jan 19, 2012

In the age of Top 10 lists, it’s not uncommon to find a ranking of the most popular brands on social networks. Just Google it. But, as a community manager or marketer, what’s more valuable is understanding how winning brands got to where they are, and what impact audience targeting and content strategy might have on engagement.

For this study, we looked at the big 5 automakers on Twitter, since the auto industry continues to increase its focus on social media. Read More...

A Study of Top Republican Candidates’ Twitter Followers

Dec 1, 2011

A big portion of U.S. news recently has focused around the Republican race. With each candidate offering very different views and positions (at least relatively speaking), we thought it would be interesting to study their Twitter Followers and see if their interests told a story. 

The results of the study suggest that there is a relationship between what the candidates’ followers are interested in and the candidates’ political agendas.  Read More...
More Than 50% of Tweets about Steve Jobs Came From Apple Devices

Oct 7, 2011

This past Wednesday, October 5, 2011, the world lost a visionary, and one of the lead innovators of our generation, Steve Jobs. There may not be another like him in our lifetimes.

To pay tribute to Steve Jobs, we decided to analyze Twitter and highlight just how widespread his inventions were. We analyzed tweets from over 3 million Twitter users who had written about Jobs’ passing and looked into which devices the had used. Read More...

Which Artists Drive The Most Traffic On Facebook?

June 28, 2011

On Facebook, each shared link receives 4.3 clicks. While this may be the overall average, how does this differ for top music artists? How much web traffic do top artists have the ability to drive simply by sharing links?

We used our proprietary data from top artists to draw a correlation between the number of Likes that Facebook posts receive, and how many clicks their shared links generate. Read More...

A Study of Fan Engagement on Facebook Pages

April 19, 2011

In helping our clients recently, we realized that very few organizations had a good sense of what ‘engagement’ to expect from Facebook, even though the resources being allocated towards social media are consistently increasing. While some high-level numbers have been reported for Facebook as an overall ecosystem, very little is known from a vertical focus.

In this report, Visibli analyzed over 200 million Facebook Fans to determine Read More...

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